Build Your Future in Digital Marketing, Branding & Media Production
Earn a BBA in Digital Marketing and Communications from the School of Nova Media at Sricity International University and prepare for careers in digital marketing, brand management, content, design, production, advertising, and communications.
Through the SIU Work-Study Dual Model, students gain academic knowledge along with 20+ months of internship exposure with industry partners — advertising agencies, brand teams, production houses, and digital media companies.
Admissions Open for 2026–27
Take the first step toward a career in digital marketing, branding, communication, design, and media production.
The School of Nova Media prepares the next generation of marketers, brand builders, designers, content creators, and producers for the fast-changing digital media and communications industry.
The school sits at the intersection of strategy and craft, culture and commerce. Students learn how brands communicate, how audiences behave, how campaigns are built, and how digital content is planned, produced, and delivered.
The goal is to develop graduates who can both think and make — professionals who understand brand strategy, digital platforms, creative execution, and industry workflows.
The BBA in Digital Marketing and Communications is a three-year, 120-credit undergraduate program designed for students interested in marketing, branding, content creation, design, media production, and digital communication.
Delivered through the SIU Work-Study Dual Model, the program combines classroom learning with hands-on internship experience in partnership with industry.
Apply for 2026–27| Attribute | Detail |
|---|---|
| Degree | BBA in Digital Marketing and Communications |
| School | School of Nova Media |
| Duration | 3 Years, flexible as per NEP 2020 |
| Credits | 120 |
| Specialisations | Digital Marketing & Brand Management; Design & Production |
| Industry Placement | 20+ Months of Internship with Industry Partners |
| Curriculum Framework | 12-Quarter Model |
| Intake | 60 Students |
| Tuition Fee | ₹2,40,000 per year |
| Eligibility | 10+2 / Higher Secondary from any stream, minimum 50% |
Digital marketing and communications are evolving rapidly. Brands need professionals who can understand audiences, create campaigns, manage digital platforms, produce content, and communicate with clarity.
The BBA in Digital Marketing and Communications at SIU is designed for this new media world. Students gain a strong foundation in business, marketing, communication, branding, design thinking, content production, and digital platforms.
Through industry internships, students experience how agencies, brand teams, production houses, and digital media companies actually work.
Students learn through a combination of academic study and practical exposure with industry partners.
Extensive internship exposure helping students understand real-world marketing, branding, design, and production environments.
Choose between Digital Marketing & Brand Management and Design & Production based on your interests and career goals.
Prepares students for roles across advertising, brand communication, content, digital campaigns, production, and creative business.
Students learn both sides of modern media: how to think strategically and how to create effective communication.
Students from any Class 12 stream can apply, provided they meet the minimum eligibility requirement.
With an intake of 60 students, the program is designed for focused learning and guided development.
For students who want to build careers in digital marketing, brand strategy, social media, content marketing, advertising, campaign planning, and communication management. Students learn how brands connect with audiences, build identity, manage campaigns, and grow across digital platforms.
For students interested in visual communication, content production, creative direction, digital storytelling, production workflows, and design-led media. Students learn how ideas are converted into creative outputs for brands, digital platforms, campaigns, and media channels.
The SIU Work-Study Dual Model allows students to combine structured academic learning with hands-on industry exposure.
Instead of waiting until after graduation to understand the workplace, students gain experience during the program. This helps them understand creative briefs, brand campaigns, client expectations, production timelines, content workflows, and digital marketing execution.
Explore the Work-Study Dual ModelThe program follows a 12-quarter model, combining study and internship phases across three years.
Students begin with academic study across all four quarters, developing foundations in business, communication, marketing, media, and creative thinking. (Q1–Q4: Study)
Students move into internship-led learning and begin gaining hands-on exposure with industry partners. (Q5–Q8: Internship)
Students return for focused academic learning and then continue with internship experience to strengthen practical skills and professional readiness. (Q9: Study; Q10–Q12: Internship)
| Year | Quarters | Schedule | Focus |
|---|---|---|---|
| Year 1 | Q1–Q4 | StudyStudyStudyStudy | Build foundations in business, marketing, communication, branding, media, design thinking and creative strategy |
| Year 2 | Q5–Q8 | InternshipInternshipInternshipInternship | Gain hands-on exposure with agencies, brand teams, production houses and digital media companies |
| Year 3 | Q9–Q12 | StudyInternshipInternshipInternship | Strengthen specialisation learning and build career readiness through industry practice |
Result: Students graduate with business and creative knowledge plus 20+ months of practical exposure across agencies, brand teams, production houses, and digital media companies.
The program helps students build skills across digital marketing, branding, design, communication, content, and production.
Students must have completed 10+2 / Higher Secondary from any stream with a minimum of 50%.
Students interested in marketing, branding, media, communication, design, content creation, digital platforms, advertising, and production are encouraged to apply.
Check Your EligibilityThe BBA in Digital Marketing and Communications has a limited intake of 60 students. Apply now to begin a business degree designed for the future of digital marketing, branding, communication, and media production.
The School of Nova Media is built for students who want to work in the modern communications industry, where brands need people who can think strategically, create compelling content, understand digital platforms, and work with real audiences.
Join the BBA in Digital Marketing and Communications at Sricity International University and build the strategic, creative, and practical skills needed for the future of marketing, branding, and media.